No Jargon.
Just Straight Answers.

We offer practical, results-focused services to help freelancers, side hustlers, small business owners, and professionals grow with clarity and confidence. Core Offerings Play ($500): A focused, tactical solution for a specific challenge. Quick, targeted recommendations delivered as a concise 5-page PDF. Playbook ($1,500): Consulting, reimagined. A comprehensive, step-by-step strategic plan built for your specific situation. Designed to target 20-30%+ growth in 30 to 60 days. Delivered as a detailed 10-page PDF. Kefford Consult ($2,500): Our flagship offering. Includes a 1-hour consultation plus a custom Playbook, combining 20+ years of experience with purpose-built AI. Bundles & Ongoing Support Starter Bundle ($750): One Play + 1 Support Call Growth Bundle ($2,000): One Playbook + 3 months of Support Calls Premium Bundle ($4,000): Growth Bundle (Playbook + Support Calls) + 1:1 Personal Consult Support Calls: 30 to 60 minute sessions ($300 per call or $750 for 3 months), including unlimited A.C.T. Bot access. Additional Options Kefford Courses: Practical guides on branding, sales, and hiring. Starting at $25 each, or $250 for the 3-course core bundle. Free Automations: Plug-and-play tools designed to help you adopt AI, experiment, and see the value of custom automations. A low-risk way to experience how we save clients time and money. Free 15-Minute Consults: Quick calls to help you identify the right next step. Who We Serve We work with freelancers, gig workers, small and medium-sized business owners, and professionals ready to grow. We also offer 1:1 mentoring, public speaking, and motivation sessions by enquiry. When needed, we connect clients with trusted specialists in our network to help execute strategies. What We Don't Do While we focus on strategy, clarity, and direction, we do not provide: Website development or design Graphic design Running or managing paid ads For custom automations, we offer free plug-and-play tools to get started, and we can connect you directly with our development partners to scope and build custom solutions. Contact us for a quote. Results & Guarantee We don’t promise instant results. Growth comes from clear strategy paired with consistent action. That’s why we offer a 30-Day Free Tweak Guarantee. If you’re not seeing measurable progress, we’ll refine your plan at no extra cost.

Getting started is simple and fast. You can either book a free 15-minute consult or begin directly with the A.C.T. Bot at consult.keffordconsulting.com The A.C.T. Bot asks you a series of targeted questions about your business, goals, and challenges. It then generates a personalized Play ($500) or Playbook ($1,500) that combines my 20+ years of real-world experience with smart AI. For our most comprehensive option, the Kefford Consult ($2,500) includes a 1-hour call with me plus a custom Playbook. Once you choose your service and complete payment through Stripe, you’ll receive your deliverable instantly as a secure, downloadable PDF. You’ll also get immediate access to your Members Area, where you can tweak your plan (within 30 days), access free automations, track referrals, and more. If you want ongoing support, you can add Support Calls ($300 per session or $750 for 3 months) or explore our bundles for better value. In short: Share your situation Edwin or the A.C.T. Bot, get a clear customized plan, and move forward with confidence. No long sales calls or vague advice, just practical next steps tailored to you.

Trust is earned through consistent results, not claims. I’m Edwin Kefford, and with over 20 years helping businesses grow, I built Kefford Consulting to deliver what traditional consultants often can’t: fast, practical, and affordable strategies tailored to your specific situation. Our Plays and Playbooks are designed to deliver clear next steps in hours, not weeks, at transparent prices ranging from $500 to $4,000. There are no hidden fees, and our 30-Day Free Tweak Guarantee protects your investment. If your plan isn’t delivering the progress you expected, we’ll refine it at no extra cost. Every strategy is built around your goals, industry, and current stage. We focus on practical actions that create real momentum, and when implementation support is needed, we can connect you with trusted specialists in our network. We serve clients across multiple industries and countries because the fundamentals of growth are universal, even when the details are unique to you. Your success is the only metric that matters. The A.C.T. Bot is open to anyone ready to invest in clear direction. The best results, however, come when you’re committed to taking action on the plan we create together.

Yes. We take the protection of your personal and business information very seriously. We only collect the essential details needed to deliver your service, such as your name, email address, and relevant business information. All data is transmitted securely via HTTPS encryption. We use multi-factor authentication and secure password management tools to protect access to our systems. Your conversation data with the A.C.T. Bot is stored securely for 6 months for standard users, or for as long as your Members Area account remains active. This allows us to provide ongoing support and plan tweaks. You can request deletion of your data at any time by emailing edwin@keffordconsulting.com. We comply with applicable privacy regulations, including CCPA and GDPR. We do not store any credit card details. All payments are processed securely through Stripe. We never sell or share your data with third parties without your explicit consent. In the unlikely event of a dispute, we may retain basic session logs and timestamps as evidence, but your privacy remains our priority. If you have any questions about how your data is handled or would like to request deletion, please contact us directly at edwin@keffordconsulting.com.

The 30-Day Free Tweak Guarantee means that if your Play, Playbook, or Kefford Consult isn’t delivering measurable progress within 30 days, we’ll revise it at no extra cost. To use it, log into your Members Area, go to the Tweak tab, and click Start Tweak on the relevant deliverable. Answer a few short questions, and an updated version of your plan is generated and sent to you instantly. If your situation requires more significant changes or you’d like direct guidance on how to get better results, you can also book a 1:1 Support Call with me for $300 per session. This guarantee reflects our commitment to delivering work that actually helps you move forward. While we can’t control execution or guarantee specific revenue outcomes, we stand behind the quality and relevance of the strategy we provide.

Honest and complete answers lead to the best results. The A.C.T. Bot and our consultations rely on the details you provide to create tailored strategies for your business. If you miss or misstate information, that’s okay. Our 30-Day Free Tweak Guarantee covers revisions. Simply log into your Members Area, go to the Tweak tab, and submit your updated details. We’ll regenerate your Play or Playbook and send you the revised version. If you’re unsure what information would be most helpful to share, you can book a free 15-minute consult and we’ll guide you through it.

Most generic AI tools leave you wasting hours prompting and tweaking, only to get broad answers you’re not sure will actually work for your business. Traditional consultants can deliver depth and accountability, but usually at much higher prices and over weeks instead of hours. A.C.T. was built to give you the best of both worlds, without the downsides. It combines my 20+ years of real-world experience helping businesses grow with smart, targeted AI. You get hyper-specific, practical, step-by-step Plays and Playbooks tailored to your exact situation, usually within minutes or hours, at a fraction of traditional consulting costs. You’re not guessing with generic AI. And you’re not waiting weeks or paying premium rates for in-depth strategy. You’re getting fast, grounded guidance you can actually use. You Type, We A.C.T.

Our Monthly Support plan gives you ongoing access to updated A.C.T. queries plus optional 1:1 calls with me to keep your Play or Playbook working for you over time. For $300 per month (or $750 for 3 months), you get: Continued access to fresh A.C.T. Bot insights as your business evolves Optional 30–60 minute calls to review progress, refine strategies, and troubleshoot challenges Direct support to help you stay on track and maximize results Many clients subscribe because a one-time plan is great, but businesses change. Monthly support ensures your strategy stays relevant, your momentum continues, and you have expert guidance when you need it most, without starting from scratch. You can cancel anytime by emailing edwin@keffordconsulting.com. Unused months are refunded on a pro-rata basis.

Yes, if you’re a freelancer, small business owner, sales professional, marketer, or anyone running or growing a business who wants practical, tailored strategies. Our solutions are built around your specific situation. The A.C.T. Bot asks targeted questions about your goals, challenges, industry, and role, then generates a customized Play or Playbook designed for your needs. Whether that’s improving sales, hiring better, generating leads, increasing efficiency, or something else entirely. We work with clients across many different industries and locations because the core challenges of growth are often similar, even when the details differ. Every plan is built specifically for you. Not sure if it’s the right fit? Book a free 15-minute consult and we’ll answer your questions directly. And if your Play or Playbook needs adjustment within the first 30 days, our Free Tweak Guarantee covers it at no extra cost.

That’s actually very common, and often why people come to us. Many generic scripts, templates, or AI tools deliver broad advice that doesn’t fit your specific situation, industry, or goals. When that happens, it’s easy to feel like nothing works. Our approach is different. The A.C.T. Bot combines my 20+ years of real-world experience with targeted AI to create hyper-specific Plays and Playbooks built around your exact challenges and circumstances. If something didn’t work for you in the past, we want to understand why, so we can build something better. During your consult or within the first 30 days, simply share what didn’t work before. We’ll factor that into a revised plan at no extra cost through our 30-Day Free Tweak Guarantee.

Kefford Consulting LLC is a registered trademark and legitimate business based in Boise, Idaho. It's led by me, Edwin Kefford, a real person with over 20 years of hands-on experience helping businesses grow. I’ve been in the trenches myself, and I built A.C.T. and this company to help others achieve the same kind of growth I’ve experienced using practical strategies and AI. Your success is my success. The A.C.T. Bot combines my real-world experience with targeted AI, and every Play and Playbook is reviewed with human oversight. We use secure payment processing through Stripe (we never store your card details), maintain a clear Privacy Policy, and offer a 30-Day Free Tweak Guarantee so you can experience our services with confidence. If you ever have concerns, you can reach me directly at edwin@keffordconsulting.com.

All of our pricing is transparent and straightforward. There are no setup fees, subscription fees, or hidden charges. Here’s what we currently offer: Play: $500- A focused tactical solution delivered as a 5-page PDF Playbook: $1,500- A comprehensive strategic plan delivered as a 10-page PDF Kefford Consult: $2,500- A 1-hour consultation with me plus a custom Playbook Bundles: Starter ($750), Growth ($2,000), and Premium ($4,000)- designed to give you better value when you want ongoing support Monthly Support: $300 per month or $750 for 3 months- includes updated A.C.T. access and optional calls with me Kefford Courses: $97 each or $250 for the full 3-course bundle Free options: 15-minute consults, blog content, and resources in the Members Area (including free plug-and-play automations) Everything is paid securely through Stripe after you choose your service. We keep our pricing simple and clear so you always know exactly what you’re getting and what it costs.

A.C.T. is built to deliver precise, practical strategies by combining my 20+ years of real-world experience with targeted AI. However, if the initial Play or Playbook doesn’t fully hit the mark, our 30-Day Free Tweak Guarantee has you covered. Simply log into your Members Area, go to the Tweak tab, and submit your feedback. We’ll revise your plan and send you an updated version, usually within 48 hours. If you’re on a Monthly Support plan ($300/month), I personally review A.C.T.’s outputs during your calls, helping catch anything that needs adjustment and maximizing your results. We stand behind the quality of our work. If a plan isn’t delivering the progress you expected, we’ll refine it at no extra cost. Results ultimately depend on consistent action, which is why we also offer ongoing support to help you stay on track.

It’s simple. You have two easy options: Book a free 15-minute consult at keffordconsulting.com/contact - we’ll discuss your situation and recommend the best next step. Start directly with the A.C.T. Bot at consult.keffordconsulting.com - answer a few targeted questions and receive a personalized Play, Playbook, or Kefford Consult. Once you choose your service and complete payment through Stripe, you’ll receive your deliverable instantly and gain access to your Members Area. There, you can tweak your plan (within 30 days), access free automations, track referrals, and more. We’ve designed the process to be fast, transparent, and low-pressure so you can get clear direction and start moving forward quickly.

Our Referral Program rewards you for introducing others to Kefford Consulting. You earn $100 for every successful referral who becomes a paying client. How It Works Sign Up: You must be a registered member of Kefford Consulting (free to join). Refer Others: Log into your Members Area and go to the Referral tab. Add the email addresses of people you think could benefit from our services. Earn Rewards: You earn $100 for each referral who purchases a qualifying paid product (such as a Playbook or Bundle). Free sign-ups and Kefford Course purchases do not qualify. Get Paid: Rewards are paid instantly via Tremendous. You can choose a virtual Visa gift card (instant online code) or a physical gift card (mailed). Key Details Referrals are tracked automatically in your dashboard. You can refer as many people as you like, there’s no cap. Rewards are only earned when the referred person makes a qualifying purchase. You can cancel or withdraw from the program at any time. If you have questions about a specific referral or payout, email edwin@keffordconsulting.com and we’ll assist you. Full program rules and terms are available in our Terms of Service.