About Kefford Consulting
20 Years.
4 Continents.
One Goal:
Your Growth.
I know how heavy it feels to carry all the decisions alone.
That’s why we build clear, personalized strategies that give you confidence.
Edwin Kefford, Founder
"I've been exactly where many of you are right now.
AI disrupted the career I had worked years to build,
I felt the same uncertainty and pressure you might be feeling.
So I learned the technology, built the tools, and created a business that actually works for my life. Everything I share with you comes from real experience, not theory.
Now I package it into practical strategies and tools so you don't have to figure it out alone."
Who We Are
We Don't Believe In One-Size-Fits-All Advice.
Kefford Consulting LLC was built on a simple belief: small businesses and freelancers deserve clear, high-quality guidance without the big-company price tag or months of waiting.
Every plan we create is personalized to your specific situation, your industry, your goals and your capacity. You don't get generic advice. You get practical next steps that actually work.
With over 20 years of real-world sales and business experience, I combine proven strategies with purpose-built tools and automations. You get direct access to me and ongoing support through the Members Area so you're never left guessing what do do next.
Based in Boise, Idaho and working with clients across 4 continents, our mission is clear:
deliver momentum and measurable results within 30 days.
Edwin Kefford
Founder, Kefford Consulting LLC
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20+ years of enterprise and small business sales experience
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Former Director of West Coast Sales at Uniflex
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2017 Peak Performer Award, Global Recruiters Network
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Top 2% of Enterprise Sales at Indeed.com
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Clients across USA, Australia, Africa and Europe
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Based in Boise, Idaho
What We Stand For
Our Core Values
These are not marketing words. They are the principles that guide every client engagement, every strategy and every recommendation we make.
01
Integrity
We tell you what you need to hear, not what you want to hear. If something isn't working, we say so. Our reputation is built on honest, straightforward advice that actually serves your interests.
02
Transparency
We focus on what can move the needle in the next 30 days. Every strategy starts with your highest impact opportunities so you see results fast while building toward sustainable long-term growth.
03
Small Business Champions
We exist to serve small businesses and freelancers. We understand the pressures of running a small operation and we build strategies that are practical, affordable and proportionate to your reality.
Why Clients Choose Us
What Sets Us Apart
This isn't just consulting. It's a complete support system.
You get a clear plan when you need it, practical tools to save you time every week, and direct access to me when the time is right.
Everything is designed to give you momentum without overwhelm.
Tailored Playbooks
Every Playbook is built specifically for your business. We don't recycle generic templates. Your industry, your location, your goals, your competition: all factored in from the first question to the final recommendation.
Speed Without Shortcuts
We focus on what can move the needle in the next 30 days. Every strategy starts with your highest impact opportunities so you see results fast while building toward sustainable long term growth.
Real Consulting.
No Nonsense.
When you work with us, you work with Edwin. Not a junior analyst, not an automated report. Real experience, real conversation and real recommendations from someone who has been in the trenches for 20+ years.