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Terms of Service

SERVICE AGREEMENT

Last Updated: June 2, 2026

Version 6.0

Welcome to Kefford Consulting LLC (“Company”), your Boise-rooted, globally trusted growth partner. These Terms of Service (“Agreement”) govern your purchase and use of our website, A.C.T. Bot, Personalized Plays, Playbooks, Kefford Consult, Courses, Automations, bundles, Monthly Support, and related services (“Services”). By accessing the website, using the A.C.T. Bot, creating a Members Area account, or purchasing any Service, you (“Client”) agree to be bound by this Agreement.

Service Overview

Company delivers practical, AI-powered growth solutions through:

  • Plays ($500): Focused, tactical 5-page PDF solutions for specific challenges.

  • Playbooks ($1,500): Comprehensive 10-page strategic plans designed for 30%+ growth in 30–60 days.

  • Kefford Consult ($2,500): One-hour personalized call with Edwin Kefford plus a fully custom Playbook.

  • Kefford Courses: Practical quick-start guides ($97 each or $250 for the 3-course bundle).

  • Automations: Free and paid plug-and-play tools available in the Members Area. Custom automation scoping and build services are available upon request through our development partner.

  • Monthly Support: $300/month or $750 for 3 months – includes unlimited A.C.T. queries and optional 30–60 minute calls.

  • Bundles: Starter ($750), Growth ($2,000), and Premium ($4,000) packages.

  • Free Consults: 15-minute calls to help identify the right next step.

Services are customized based on Client-provided information. Company maintains a referral network of trusted partners (web developers, ad managers, etc.) to assist with execution when requested. Company does not provide website development, graphic design, ad management, or coding services directly.

Results depend on Client execution. No specific revenue, growth percentage, or outcome is guaranteed.

30-Day Success Tweak Guarantee

Company provides a 30-Day Success Tweak Guarantee to support Client satisfaction.

  • If Client implements the Play, Playbook, or Kefford Consult and does not see measurable progress within 30 days, Client may request a free revision.

  • To request a tweak, Client must log into the Members Area, navigate to the Tweak tab, and submit updated details via the “Start Tweak” process. Revised deliverables are typically provided within 48 hours.

  • This Guarantee covers revisions to strategy and recommendations. It does not guarantee specific results or cover execution failures.

  • Abuse of the Guarantee (e.g., repeated unsubstantiated claims without honest implementation) may result in denial of further revisions.

  • Monthly Support subscriptions are cancellable anytime with pro-rata refunds for unused months.

Review Rewards Program

Company offers a Review Rewards Program as a thank-you for honest feedback from Members.

  • Members may earn $25 in site credit for each honest review left on Google, Facebook, LinkedIn, or Yelp (subject to verification).

  • A maximum of $100 in total review credits may be earned per email account (lifetime limit).

  • Site credit may be used toward Kefford Courses, the $25 AI & Automation Boost Guide, the $25 Business Spark Guide, Playbooks, Bundles, or other paid Services.

  • Reviews must be honest. Any rating is accepted. Company reserves the right to withhold or reverse credits in cases of suspected abuse, duplicate accounts, or violation of platform rules.

  • Creating multiple accounts to circumvent the $100 lifetime limit or abuse the program is prohibited and may result in forfeiture of credits and account termination.

  • Full details and current program rules are maintained in the Members Area and subject to change with notice.

Referral Program

Company offers a Referral Program to reward Members for introducing new paying clients.

  • A successful referral is defined as a new user (never previously signed up or purchased) who completes a qualifying paid purchase (Playbook, Bundle, or Kefford Consult). Courses and free sign-ups do not qualify.

  • The referring Member earns $100 per successful referral.

  • There is no cap on the number of referrals or total earnings.

  • Rewards are paid via Tremendous (virtual or physical gift card) upon successful qualification.

  • Creating multiple accounts, using deceptive tactics, or spamming to generate referrals is strictly prohibited and will result in disqualification of rewards and potential account termination.

  • Full program rules, eligibility requirements, and terms are detailed in the Referral Program section of these Terms and in the Members Area.

Client Responsibilities

Client agrees to:

  • Provide accurate and complete information during A.C.T. Bot interactions, consults, or tweak requests. Inaccurate information may affect results but is covered under the Tweak Guarantee if reported within 30 days.

  • Implement strategies in good faith. Results depend on Client execution.

  • Use the Services only for Client’s own legitimate business purposes.

  • Not create multiple accounts to circumvent limits, fees, or program rules (Review Rewards, Referral Program, or otherwise).

  • Not scrape, reverse engineer, copy, or attempt to replicate the A.C.T. Bot, its logic, prompts, or underlying structure.

Payment Terms

All fees are payable upfront via Stripe before Service delivery. There are no hidden setup or cancellation fees. Taxes (including Idaho sales tax where applicable) are the responsibility of the Client. Failure to pay may result in suspension or termination of Services without refund for partial use.

Intellectual Property

Company retains exclusive ownership of the A.C.T. Bot (including all prompts, logic, algorithms, and generated content), Plays, Playbooks, Automations, Courses, and all related intellectual property. Client receives a limited, non-transferable license to use purchased deliverables for their own business purposes only.

Prohibited Conduct

Client shall not:

  • Copy, scrape, reverse engineer, or attempt to discover the source code, prompts, or logic of the A.C.T. Bot or any Automation.

  • Create competing products or services using Company materials.

  • Share, resell, or commercially exploit any deliverable without prior written consent.

  • Create multiple accounts to evade limits, fees, or program rules.

  • Engage in any activity that violates platform policies (including review or recommendation policies of Google, Facebook, LinkedIn, or Yelp).

Violation may result in immediate account termination, forfeiture of credits/rewards, and legal action.

Data and Confidentiality

See our Privacy Policy at https://www.keffordconsulting.com/privacy-policy. Client data is handled securely. Conversation data with the A.C.T. Bot is retained to enable tweaks and support (6 months for standard users; longer for active Members Area accounts). Clients may request data deletion at any time via edwin@keffordconsulting.com, subject to legal retention requirements.

Limitation of Liability and Disclaimer of Warranties

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

  • Company is not liable for indirect, incidental, or consequential damages.

  • Company’s total liability shall not exceed the amount paid by Client for the specific Service giving rise to the claim.

  • EXCEPT FOR THE EXPRESS 30-DAY SUCCESS TWEAK GUARANTEE, ALL SERVICES ARE PROVIDED “AS IS” WITHOUT WARRANTIES OF ANY KIND, INCLUDING MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

  • No specific results, revenue, or growth outcomes are guaranteed. Results depend on Client execution and external factors.

Termination

Client may cancel Monthly Support anytime with pro-rata refund for unused months. Company may terminate Services for violation of these Terms, non-payment, or abuse of guarantees/programs, with no refund for partial use. Upon termination, data is handled per the Privacy Policy.

Dispute Resolution

Disputes shall first be attempted to be resolved in good faith. If unresolved, disputes shall be settled by binding arbitration in Ada County, Idaho, under American Arbitration Association rules. The prevailing party shall be entitled to reasonable attorneys’ fees and costs. This does not apply to intellectual property claims, which may be pursued in court.

Miscellaneous

This Agreement constitutes the entire agreement between the parties and supersedes all prior agreements. It is governed by the laws of the State of Idaho. Any invalid provision shall be severed while the remainder remains in effect. Company may update these Terms with notice; continued use constitutes acceptance.

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date of acceptance.

“CLIENT” By: _______________________________

Name:

“COMPANY” KEFFORD CONSULTING, LLC By: EDWIN KEFFORD, MANAGER

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