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Terms of Service

SERVICE AGREEMENT

Last Updated: May 13, 2026

Version 4.0

Welcome to Kefford Consulting LLC (“Company”), your Boise-rooted, globally trusted growth partner. These Terms of Service (“Agreement”) govern your purchase and use of our website, A.C.T. Bot, Personalized Plays, Playbooks, Kefford Consult, Courses, Automations, bundles, and related services (“Services”). By accessing the website, using the A.C.T. Bot, or purchasing any Service, you (“Client”) agree to be bound by this Agreement.

Service Overview

Company delivers practical, AI-powered growth solutions through:

  • Plays ($500, 5-page PDFs) and Playbooks ($1,500, 10-page PDFs): AI-generated documents delivered instantly after payment via the A.C.T. (Automated Consultant Toolkit) Bot. Plays provide quick strategies targeting 20% growth in 30 days. Playbooks provide in-depth growth plans targeting 30% in 30-60 days.

  • Kefford Consult ($2,500): One-hour personalized call with Edwin Kefford plus a fully custom Playbook.

  • Kefford Courses: Instantly downloadable quick-start guides ($97 each or $250 bundle).

  • Automations: Free and paid plug-and-play tools available in the Members Area.

  • Monthly Support: $300/month or $750/3 months – unlimited A.C.T. queries included in 30-minute+ calls.

  • Bundles: Starter, Growth, and Premium packages that combine the above.

  • Free Consults: 15-minute calls to pinpoint Client needs.

Services are customized based on Client-provided data (e.g., business details) for freelancers, gig workers, business owners, professionals, nonprofits, and more. On request, our referral network connects Clients with trusted partners (web designers, social media content creators/managers, etc.) to execute strategies. Company does not provide website development, graphic design, ad execution, or coding; though we maintain an extensive partner network. Results depend on Client execution. No instant revenue or specific growth is guaranteed. Access to the Members Area includes tweak requests, resources, and activity logs.

30-Day Success Tweak Guarantee

Company stands by its Services with a 30-day Success Tweak Guarantee to ensure Client satisfaction.

  • If Client implements the Play, Playbook, or Kefford Consult and sees no measurable progress (e.g., revenue lift, new hires, leads) within 30 days, Client may email edwin@keffordconsulting.com with details (what was tried, what didn’t work, proof of honest implementation such as screenshots or notes).

  • Company shall provide a free, tailored tweak within 48 hours to address Client needs.

  • If the tweak does not deliver progress, Client may request a full refund within 30 days, provided Client demonstrates honest implementation (followed steps, provided accurate data). Refunds are processed within 7 business days via Stripe, per Stripe’s dispute policies to prevent chargebacks. Abuse of the Guarantee (e.g., repeated unsubstantiated claims) may result in denial.

  • This Guarantee applies to Plays, Playbooks, and Kefford Consult. Monthly support subscriptions are refundable pro-rata for unused months and cancellable anytime via edwin@keffordconsulting.com.

Client Responsibilities

To ensure effective Services, Client agrees to:

  • Provide accurate, complete data (e.g., business type, pain points) during A.C.T. Bot queries or consults. Inaccurate data may reduce results, but the Guarantee allows free tweaks within 30 days.

  • Implement Play, Playbook, or Kefford Consult strategies as provided, understanding results depend on Client execution.

  • Notify Company of issues within 30 days to access the Guarantee; late claims may not be eligible.

  • Use the Services only for Client’s own business and not for commercial resale, replication, or any prohibited conduct listed below.

Payment Terms

  • Fees: Plays ($500), Playbooks ($1,500), Kefford Consult ($2,500), Starter ($750), Growth ($2,000), Premium ($4,000), monthly support ($300/month or $750/3 months) are payable upfront via Stripe before Service delivery. 10-20% referral discounts may apply (tracked via unique links).

  • Taxes: Idaho sales tax (~6%) may apply to digital Services, as determined by applicable law. Client is responsible for additional taxes.

  • Non-Payment: Failure to pay may result in Service suspension or termination, with no refunds for partial use.

  • Stripe Disputes: Payments are processed securely via Stripe with clear refund terms under the Guarantee to minimize disputes. Client must provide evidence of implementation for refund claims.

Affiliate Links Disclosure

Company may include affiliate links (e.g., software, scheduling tools) in Services, blog posts, or communications, which may earn Company commissions at no cost to Client. These links are selected to enhance Client’s business and do not affect the Service contracted.

Intellectual Property Ownership

Company owns all right, title, and interest in and to the A.C.T. Bot, including its question flow, logic, prompts, algorithms, playbook templates, structure, generated content, Automations, and all related intellectual property. Except as expressly provided in this Agreement, neither party will gain any ownership or other interest in the other party’s intellectual property by reason of this Agreement. Company retains exclusive ownership of the Software, Plays, Playbooks, and all other intellectual property it uses or provides.

Prohibited Conduct

You agree not to:

  • Copy, reproduce, scrape, reverse engineer, decompile, or attempt to discover the source code, prompts, question sequence, logic, algorithms, or underlying structure of the A.C.T. Bot or any Automation.

  • Use the Services or any deliverables to create a competing product or service.

  • Share, distribute, sell, or commercially exploit any Play, Playbook, Automation, Course, or other deliverable without Company’s prior written consent.

  • Circumvent any technical, payment, or member-login protections, including creating multiple accounts to avoid limits or fees.

  • Remove or alter any watermark, copyright notice, or confidentiality statement from any deliverable.

Any violation may result in immediate termination of your account, legal action, and claims for damages.

Limitation of Liability

Company strives to deliver the Services, but results are not guaranteed due to factors beyond our control (e.g., market conditions, Client execution). To the fullest extent permitted by law:

  • Company is not liable for indirect, incidental, or consequential damages (e.g., lost profits, business losses) arising from Service use or third-party referrals.

  • Company’s total liability is limited to the amount Client paid for the specific Service.

  • DISCLAIMER OF WARRANTIES: EXCEPT AS EXPRESSLY SET FORTH IN THIS AGREEMENT (INCLUDING THE 30-DAY SUCCESS TWEAK GUARANTEE), ALL SERVICES ARE PROVIDED “AS IS” WITHOUT WARRANTIES OF ANY KIND, INCLUDING MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

Data and Confidentiality

See our Privacy Policy at https://www.keffordconsulting.com/privacy-policy for details on how we collect, use, and protect your data. Client agrees to share minimal data for Service customization. Company may use anonymized data for analysis. Data is stored for 6 months (subscription users) or indefinitely (active Members Area accounts). Clients may request deletion anytime via edwin@keffordconsulting.com, per CCPA/GDPR.

Service Availability and Downtime

Services are delivered via the A.C.T. Bot or Members Area. In rare cases of bot downtime, Company will provide manual Play delivery within 48 hours at no extra cost. Company may modify or discontinue Services with 30 days’ notice via edwin@keffordconsulting.com, with pro-rata refunds for unused subscriptions. Force Majeure: Company is not liable for delays due to events beyond control (e.g., natural disasters, cyber-attacks).

Termination

  • Client may cancel monthly support anytime via edwin@keffordconsulting.com, with pro-rata refunds for unused months.

  • Company may terminate Services for non-payment or TOS violations, with no refunds for partial use.

  • Upon termination, data is deleted per our Privacy Policy, and Guarantee claims must be filed within 30 days.

Dispute Resolution

Any disputes arising from this Agreement shall first attempt resolution via good-faith negotiation. If unresolved, disputes shall be settled by binding arbitration in Ada County, Idaho, under American Arbitration Association rules, with the prevailing party entitled to attorneys’ fees and costs. This clause does not apply to IP infringement claims, which may be pursued in court.

Miscellaneous

(a) Transfer and Assignment: This Agreement shall be binding upon and inure to the benefit of all of the parties hereto and their respective permitted heirs, legatees, devisees, executors, trustees, personal representatives, successors, and assigns. Notwithstanding the preceding sentence, this Agreement and the rights and obligations hereunder shall not be subject to assignment or transfer by either party hereto without the prior written consent of the other party, which consent shall not be unreasonably withheld.

(b) Severability: If any provision of this Agreement or the application thereof to any person or circumstances shall be invalid, illegal, or unenforceable to any extent in any jurisdiction, the remaining provisions of this Agreement and the application of such provisions to other persons or circumstances shall continue to be valid and enforceable in all jurisdictions and such provision shall continue to be valid and enforceable in each other jurisdiction.

(c) Governing Law: This Agreement shall be governed by and construed in accordance with the laws of the State of Idaho (excluding principles of conflicts of law). In construing this Agreement, neither of the parties hereto shall have any term or provision construed against such party solely by reason of such party having drafted the same. With respect to any litigation arising from, relating to, or connected with this Agreement, each party irrevocably: (i) submits to the exclusive jurisdiction of any state or federal court located in Ada County, Idaho and (ii) waives, to the fullest extent permitted by law, the defenses of lack of personal jurisdiction, inconvenient forum, and improper venue.

(d) Counterparts: This Agreement may be executed in any number of counterparts, each of which shall be deemed to be an original, but all of which together shall constitute one and the same instrument.

(e) Entire Agreement: This Agreement constitutes the entire agreement and understanding of the parties with respect to the subject matter hereof and supersedes all prior oral or written agreements, arrangements, and understandings with respect thereto. No representation, promise, inducement, statement, or intention has been made by any party hereto that is not embodied herein, and no party shall be bound by or liable for any alleged representation, promise, inducement, or statement not so set forth herein.

(f) Modification: This Agreement may be modified, amended, superseded, or cancelled, and any of the terms, covenants, representations, warranties, or conditions hereof may be waived, only by a written instrument executed by the party or parties to be bound by any such modification, amendment, supersession, cancellation, or waiver.

(g) Attorneys’ Fees: In the event of a dispute arising out of the subject matter of this Agreement, the prevailing party shall receive, in addition to any other damages assessed, its attorneys’ fees and court costs incurred in litigating or otherwise settling or resolving such dispute whether or not an action is brought or prosecuted to judgment.

(h) Waiver: The waiver by either of the parties, express or implied, of any right under this Agreement or any failure to perform under this Agreement by the other party, shall not constitute or be deemed as a waiver of any other right under this Agreement or of any other failure to perform under this Agreement by the other party, whether of a similar or dissimilar nature.

(i) Headings: The headings used in this Agreement are included for convenience only and are not to be used in construing or interpreting this Agreement. Recitals are hereby incorporated by reference in and form a part of this Agreement.

IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed and delivered as of the date first above written.

“CLIENT” By: _______________________________

Name:

“COMPANY” KEFFORD CONSULTING, LLC By: EDWIN KEFFORD, MANAGER

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