Top 2% Sales Rep to Playbook Powerhouse: How My Enterprise Wins Shape Your Hiring & Branding Success
- Edwin Kefford
- Sep 22
- 3 min read
Updated: Sep 28
G-Day, I'm Edwin Kefford, founder of Kefford Consulting. If you've followed my journey, you know the A.C.T. Bot isn't just tech; it's distilled from my scars and triumphs in high-stakes sales. For five years, I was a top 2% Enterprise rep at Indeed/Glassdoor, closing deals that built massive talent pipelines for national and international brands across grocery, hospitality, real estate, and healthcare. Before that, as an executive C-suite recruiter, I sourced leaders who transformed companies. Today, I'm channeling that expertise into our personalized hiring and branding Playbooks, helping hustlers like you attract top talent without the chaos.
Let's break it down: Why my background matters, and how it delivers real value for your growth.
The Grind That Built My Edge
Sales at that level wasn't glamour, it was relentless. I managed accounts where a single "yes" meant scaling teams from dozens to hundreds, navigating economic dips in the pandemic of 2020, and outmaneuvering competitors. In the grocery industry, I helped optimize job posts to cut turnover by 25%, drawing in staff amid supply chain crunches. Hospitality? I crafted branding strategies that boosted applicant pools 30% during peak seasons, turning vague "help wanted" signs into magnetic employer stories. Real estate and healthcare were no different: Direct sourcing for C-suite roles, hosting hiring events that filled pipelines fast, and fostering partnerships that went beyond transactions to true collaboration.
These weren't cookie-cutter wins. I learned to listen deeply, uncovering pains like "We can't compete with big-box benefits" or "Our brand feels invisible online". With such a great product, it was thrilling delivering instant responses that provided perfect guidance each and every time. But it was really the time invested in empathy, forged in Zoom calls and late-night strategy sessions, that set the stage for my Playbooks today. I made them so they're not generic AI outputs; they're infused with proven tactics from those high-impact deals.
Turning Expertise into Your Playbook
At Kefford Consulting, every hiring and branding Playbook starts with you typing your details into the A.C.T. Bot. It pulls from my playbook (pun intended) to customize:
Talent Attraction Strategies: Beyond basic postings, we incorporate multi-channel approaches I used successfully, like, direct outreach via LinkedIn, virtual hiring events for quick fills, and branding tweaks to highlight your unique culture. Result? 20-30% more qualified applicants in 30 days, without bloated budgets.
Branding That Sticks: Drawing from my real estate and healthcare wins, we focus on narratives that resonate. Think employer value propositions that emphasize stability and growth, turning your business into a talent magnet. I've seen this lift visibility and retention firsthand.
Partnership Mindset: As a former recruiter, I know hiring isn't one-and-done. Playbooks include scripts for building long-term relationships, follow-ups that foster loyalty, and shoutouts so you avoid pitfalls like mismatched hires.
This isn't theory; it's battle-tested. One early client saw 29% booking uplifts after applying these principles. With our 30-day tweak guarantee, we refine so it fits, meaning you see little risk.
Why This Matters for You
If you're a small biz owner, freelancer, or sales pro struggling to hire or stand out, know this:
Generic AI can't replicate the nuance of human-led success. My Enterprise days taught me to bridge gaps, bring people together for wins that last. That's the heart of our Playbooks: Practical, no-nonsense paths to 3x ROI, tailored to your niche.
Ready to build your team or brand? Share your details at consult.keffordconsulting.com
It's free to start. Will show you your estimated savings + by joining our Member's area you get exclusive content and access to our instant $100 cashout Referral Program.
What's your biggest hiring headache? Drop it in the comments. I'll share a tip from my playbook.
Edwin Kefford
Founder, Kefford Consulting LLC
"You type, we ACT"
+1 208-996-0605
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