From Global Sales Trenches to Boise's Bot Builder: My 20-Year Journey to Empower Local Hustlers

G-Day, Edwin Kefford here, founder of Kefford Consulting in Garden City, near Boise. If you've ever pounded the phones for 100+ dials a day or closed deals amid a global crisis, you know sales is equal parts hard-work and heart.

Over the past decade, my path has woven through Italy to Texas, then landing a remote recruiting role in Canada's oil patch for U.S. packaging giants, to top-tier Enterprise sales at Indeed during the pandemic. Now, I'm channeling it all into the A.C.T. Bot. A global tool with local Boise roots.

It's designed to spot gaps in small businesses (low sales, leads, brand reviews, efficiency, hiring) and deliver step-by-step Playbooks for quick wins, automation, and freedom.

The Early Hustle: 100+ Dials and Cross-Border Wins in Recruiting

My sales story goes back two decades, but was re-ignited as a remote executive recruiter for Global Recruiters Network, based in Calgary, Canada, and serving the U.S. packaging industry. This is a world I knew from my early 20s as West Coast Sales Director for Uniflex. It was brutal yet brilliant: 100+ dials daily for two years, with 25% to HR managers and CEOs at major firms to lock in commission-only searches, and 75% to talent, digging into their stories to align them for better pay, lifestyle upgrades, or career leaps.

In a competitive landscape, successes meant everyone won: Employers gained incredible new talent to drive growth, candidates scored raises or relocations for improved lives, and I earned commissions by orchestrating those happy endings.

These challenges built my edge: endless outreach amid mismatched fits (talent often had to move their families cross-country), and the empathy needed to navigate revenue shortages or branding voids that left pipelines empty was immense. It taught me to be tenacious, focusing on best-case outcomes with straightforward advice.

This human-centered grind, bridging gaps for mutual value, laid the foundation for what I do today.

Pivots to Enterprise Sales: Rising at Indeed Amid Pandemic Chaos

In 2019, I joined Indeed/Glassdoor in San Francisco, quickly climbing to the top 2% of 1,700 reps worldwide by mastering pay-per-click dynamics in Big Tech.

I built talent pipelines for giants in grocery, real estate, healthcare, and hospitality by optimizing strategies for 25% turnover cuts in senior living or 30% applicant surges for retail amid crunches. Hosting virtual hiring events that filled hundreds of roles, I blended direct sourcing with digital tools, navigating international expansions and cultural nuances for diverse markets.

Then 2020's pandemic flipped everything: Sales struggles, hiring dips, and product shortages rocked clients. I adapted by meeting pros where they were. Empathizing with their chaos and crafting meaningful, step-by-step plans for recovery. Our successes were intertwined: As they grew out of troubles, so did I.

Feast-or-famine cycles tested resilience ($0 days weren't rare), but innovations like data-backed negotiations and omnichannel branding kept wins coming. My internet passion now had a chance to shine! I helped clients leverage AI driven matches to slash hiring times, educated folks on simple tech upgrades so they freed up dozens of hours per month, and demonstrated simple tweaks to ensure brands stood out amongst growing competition; I became consumed with understanding how tech amplifies, not replaces, human insight.

Landing in Boise: Fusing Experience with AI for Local Flourish

Like so many others, I was unceremoniously laid off on an 8am Monday morning Zoom call as the cost/benefit and implementation of AI took over my office. Who would have thought a top performer would be instantly jobless?

Boise called: A collaborative community of gigworkers, small biz owners, and freelancers eager for internet/AI tools amid disruptions. Relocating, I fused my recruiting tenacity and sales empathy with my own algorithm and tech stack to create the A.C.T. Bot. It's a global product, showcased locally.

It spots foundational gaps (like low leads or efficiency drags) and delivers no-nonsense Playbooks: Step-by-step manuals for quick wins, automations to free up your time, and cost saving hacks learned through my experience-backed knowledge database. In Boise, it's helping freelancers boost bookings 29%, shop owners scale smartly in weeks, and consultants land $4.5K contracts. We support you as a teammate, so you can focus on the next challenges or what you love most.

Why This Decade's Lessons Power Your Growth

If you're grappling with sales slumps or hiring hurdles, my path ensures our Playbooks deliver: From 100-dial persistence to pandemic partnerships, it's practical advice saving time/money.

Expect 20-30% uplifts in 30 days, backed by our Tweak Guarantee.

Ready to automate and elevate? Claim your free consult and see your estimates savings today: consult.keffordconsulting.com

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What's your career pivot tale? Share below and let's connect.

Edwin Kefford

Founder, Kefford Consulting LLC

"You type, we ACT"

edwin@keffordconsulting.com

+1 208-996-0605