A Weekly Win
- Edwin Kefford
- Aug 7
- 2 min read
“I’m just 4 weeks from closing my biggest quarter ever. I can’t believe the turnaround!”
That’s what he shared with a grin on our recent support call.
We recently collaborated with a new client; a tech salesperson in the Pacific Northwest who was "hitting a wall" with his pipeline. Seemingly out of the blue, after a solid run of deals.
NO major slumps before. NO obvious red flags. Just... "I'm putting in the hours, but my commissions are hovering at $8K a month, and the leads feel forced."
7 years in sales.
7 years of demoing software and sealing partnerships.
7 years of navigating complex B2B cycles, all from his home office setup.
Then, just like that:
Stagnation. No quick fix in sight.
Here’s the thing: he’s not unskilled.
He’s not disengaged.
He’s just…a touch burned out.
A sharp closer. The sort who thrives on relationships but gets bogged down by the "grind side"; prospecting efficiently, nurturing without overkill, scaling calls without losing that authentic edge.
He’d tried the latest apps. 'Sorta worked', in his words.
And it was demoralizing. A frustrating, momentum-killing pattern of cold emails bouncing back, calls going nowhere, and the concern that his expertise might not translate to the numbers he deserved.
He didn’t want to cold-call forever.
He didn’t want to chase gimmicks.
He wanted a smarter path.
So he connected with us.
We developed a tailored Playbook for him. Straightforward, step-by-step guidance designed for his tech sales world: Outlining streamlined lead gen sequences, optimizing his schedule for high-value calls, and refining nurture tactics that build trust without the fluff.
Spoiler: He’s now tracking toward $12K monthly commissions, with a warmer pipeline than ever, and it all began with those initial, practical moves.
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