Kefford Corner

What makes this special? In a world where 42% of enterprises are using AI but small businesses lag due to complexity (Exploding Topics 2025), we've made it accessible and trustworthy. I'm not here to sell hype. I'm a real person building a legacy, humbly sharing what I've learned so you save time, avoid costly mistakes, and focus on what matters: growing your business with confidence.

I was assigned to massive accounts, think Fortune 500 companies with hiring needs in the thousands. I thought my job was straightforward: Sell job postings and recruitment tools. But one account, a tech giant struggling with talent acquisition, taught me otherwise. Their branding was all flash, no substance. Job postings got clicks, but qualified candidates ghosted.

It turns out, 80% of sales need 5-12 touchpoints to close, yet 48% of reps give up after just two (HubSpot 2025). That stat hit me hard, and it’s why I built Kefford Consulting to save you that trial-and-error headache. Here are a few practical tips from my journey that can boost your sales game:

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