I was assigned to massive accounts, think Fortune 500 companies with hiring needs in the thousands. I thought my job was straightforward: Sell job postings and recruitment tools. But one account, a tech giant struggling with talent acquisition, taught me otherwise. Their branding was all flash, no substance. Job postings got clicks, but qualified candidates ghosted.

It turns out, 80% of sales need 5-12 touchpoints to close, yet 48% of reps give up after just two (HubSpot 2025). That stat hit me hard, and it’s why I built Kefford Consulting to save you that trial-and-error headache. Here are a few practical tips from my journey that can boost your sales game:

Whether you're a gigworker chasing steady opportunities, a small business owner scaling your team, or a manager optimizing pipelines, these tips are designed to save you time and money. Backed by 2025 benchmarks from trusted sources like HubSpot, Salesforce, and McKinsey, they focus on actionable strategies that can deliver 20-30% uplifts in efficiency and revenue.

At Kefford Consulting, we've partnered with gig pros, from drivers to taskers, who've transformed their hustle using our AI-driven Playbooks. These aren't fluffy theories; they're practical steps tailored to your on-the-go life, helping save time, cut costs, and boost quality outputs for measurable wins like 20-30% more gigs in 30 days.

Strategic small steps add up to massive momentum. At Kefford Consulting, we've guided owners like cafe operators and retail entrepreneurs to expand steadily without the chaos. Here are my top 5 straightforward tips to stabilize your cash flow and fuel real growth:

Small wins compound into big breakthroughs when you get strategic. As founder of Kefford Consulting, we've helped creators like interior designers and graphic pros scale without the grind. Here are my Top 5 Tips for Freelancer Growth: